Facebook and Google have been competing with each over more than just social networking. Facebook is growing from 300ish employees today to 700 next year. And the best place to get good engineers and others is Google, where many have already vested on their stock options and are looking for the next big hit.
Facebook has already claimed Youtube CFO Gideon Yu, eCommerce Product lead Benjamin Ling and GDrive developer Justin Rosenstein.
But Ex-Googler’s inside Facebook are saying that the problem goes further than a few high profile exits caused by vesting stock. Facebook just seems a hell of a lot “sexier” than Google (see Rosenstein’s exit email). A steady stream of Google employees are making the switch to Facebook, and competition for top college grads is fierce as well.
Senior VPs at Google have dubbed it “the Facebook problem” according to a number of sources. At least ten “top performers” have made the switch over the last two months. Ex-Googler’s expect to continue seeing at least two to four more leave for Facebook each month. That doesn’t sound like much, but Facebook is targeting the cream of the crop. The best Googler’s are being actively recruited, and many are leaving.
Our sources are also saying that Google has been aggressively countering Facebook offers with offers of stock units (GSUs). The options weren’t enough for one Google employee, who says he was getting promoted quickly and hitting huge bonuses with high priced stock. But he says “it’s not just about the money. Entrepreneurs want to work at the hottest place on earth and right now that’s Facebook.
Facebook and money????”
SMS Marketing has taken Asia and Europe by storm but is in its infancy in North America. Consider the millions of people using SMS communications daily and the countless applications this technology can have. Now think about how easily and effectively it can be utilized as a means of executing a well-targeted marketing campaign.
Until recently, text messaging has been associated only with the exchange of information between friends and family members. Now, SMS is being used for content services such as television voting and polls. The newest and most promising application is as a business tool. SMS has delivered excellent response rates for a variety of companies that have added it to their marketing mix - in some cases over 20% ! So what are you waiting for? Now is the right time to jump in and establish an almost unlimited source of substantial long-term income, by acquainting businesses with our advanced marketing platform under your own brand.
What makes our service even more exciting is that it can be applied to almost any business model. Each of the businesses in the partial list below could use our services to target their customers instantly and inexpensively, thus increasing profitability: REGISTER HERE
readmore »»
This summary is not available. Please click here to view the post.
readmore »»WHAT IS AFFILIATE MARKETING?
Affiliate marketing is an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. This "pay-for-performance" model is in essence the modern version of the "finders'-fee" model, where individuals who introduce new clients to a business are compensated. The difference in the case of affiliate marketing is that advertisers only pay their publishers when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.
HOW IT WORKS
Advertisers in our network, the CJ Marketplace, populate their ad links in the interface, making them available for placement by publishers. Each link is assigned a commission, such as a fixed amount per lead or a percentage of a resulting sale on the advertiser's Web site. Publishers looking to monetize their traffic apply to join an advertiser's program. Upon acceptance, the publishers select and place the advertiser's links on their Web sites, in their email campaigns or as part of search listings.
When a consumer clicks on a publisher's link, a cookie is set on the visitor's browser that identifies the advertiser, the publisher, and the specific link and payment rates. When the visitor makes an actual purchase online or fills out a form, that transaction is tracked and recorded by Commission Junction. Upon recording the transaction, Commission Junction handles all of the collection and processing required to ensure fair and timely commission payment for the publisher, and all of the administration and verification necessary to ensure quality sales and leads for the advertiser.
When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.
I think outbound marketing techniques are getting less and less effective over time for two reasons. First, your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller id, spam filtering, Tivo, and Sirius satellite radio. Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas.
Rather than do outbound marketing to the masses of people who are trying to block you out, I advocate doing "inbound marketing" where you help yourself "get found" by people already learning about and shopping in your industry. In order to do this, you need to set your website up like a "hub" for your industry that attracts visitors naturally through the search engines, through the blogosphere, and through the social media sites. I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing and I advocate that those ratios flip.
The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. The elephants used to be in the jungle in the '80s and '90s when they learned their trade, but they don't seem to be there anymore. They have all migrated to the watering holes on the savannah (the internet). So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.
Beijing ( Berita ) - Chinese President Hu Jintao thanked the Indonesian government for its support for the holding of the Olympic Games in Beijing and its assistance during the earthquake which hit Sichuan province on May 12, 2008.......
The Indonesian government not only sent construction materials, but also medical personnel to China. Besides, the Indonesian government had also given great support for the holding of two major sports events in China, Hu said in the website of the Asia-Europe (ASEM-7) Media Center here on Thursday.
Indonesian President Susilo Bambang Yudhoyono held a meeting with Hu on the planned holding of the 7th ASEM summit here on October 24-25, 2008. The ASEM summit will be attended by 43 heads of state or government.
Hu said he hailed the meeting as a chance to exchange ideas with President Susilo Bambang Yudhoyono and discuss bilateral relations and other issues of common concern.
President Susilo Bambang Yudhoyono had earlier called on all countries and international financial organizations to jointly deal with the global financial crisis. “All parties, including international financial organizations should jointly attempt to solve the current global financial crisis,” President Yudhoyono said here on Thursday before hundreds of businessmen attending the 11th Asia-Europe Business Forum.
International organizations such as World Bank, IMF, ASEM and ASEAN Plus 3 (China, Japan, and South Korea), should together think about measures and efforts to deal with the financial crisis, he said. The organizations should also hold dialogs to address the financial crisis and help recover the global financial condition, he said.
“The 7th ASEM Summit which will be held for two days, could also become a forum for heads of state to meet and discuss concrete actions to deal with the financial crisis,” the President said. President Yudhoyono is on a five-day visit to China, from October 22 to 26, 2008, among other things to attend the ASEM Summit
Jakarta ( Berita ) : Indonesia and Malaysia have agreed to promotethe World Islamic Economic Forum (WIEF) for the progress ofMoslems.
Indonesian President Susilo Bambang Yudhoyono and Malaysian Prime Minister Abdullah Ahmad Badawi agreed at a meeting here on Monday to continue promoting the WIEF which has now become anofficial annual forum meeting of Islamic countries.
“President Yudhoyono and Prime Minister Badawi alike agreed this process is important to improve cooperation among Islamic communities and build a bridge to connect the Islamic and non-Islamic worlds in the midst of the current globalization,” Indonesian presidential spokesman Dino Pati Djalal said.
The fifth WIEF meeting opened here on Monday was attended by several heads of state/government including the Uni Arab Emirate crown prince, the deputy prime minister of Qatar, Abdullah Bin Hamad Al Attiyah, Morocco prime minister Abbas El Fassi, Malaysian prime minister Abdullah Badawi, Yaman’s president Ali Abdullah Saleh and Somali president Sheikh Sharif Ahmed.
The theme of the meeting that would last for three days until March 3 was “Food and Energy Resilience, Curbing the Impact of Global Financial Crisis.”
The WIEF was first launched in 2005 by among others Indonesian president Susilo Bambang Yudhoyono, Malaysian Prime Minister Badawi and Pakistanie Prime Minister Shaukat Aziz as a means for dialogue for business cooperation between Moslem and non-Moslem businessmen to promote communications to solve economic problems.
Besides expressing their committment to advancing the WIEF, Dino said, the two leaders also discussed the annual Indonesia-Malaysia consultation meeting plan in the middle of this month.
“The planned meeting will discuss various aspects of bilateral relations between the two countries. It would also hear a report from the Eminent Persons’ Group set up by the two leaders,” he said. Dino said President Yudhoyono and Prime Minister Badawi also discussed the Asean summit that was just concluded in Hua Hin, Thailand.
The two leaders hoped the Chiangmai Initiative worth US$120 billioncould immediately be realized after the Asean + 3 financial minisers’ meeting in Bangkok in April. President Yudhoyono received Prime Minister Abbas El Fassi of Morocco who also attended the WIEF, before meeting with prime minister Badawi.
Dino said President Yudhoyono and Prime Minister Abbas agreed to increase the volume of trade between the two countries which now still stood at US$90 million in value although its growth rate reached 25 percent.
He said Indonesia and Morocco also agreed to make the relations between the two countries closer in view of the fact that the two countries had moderate Moslem population who wished to implement democracy. ( ant )
