Facebook and Google have been competing with each over more than just social networking. Facebook is growing from 300ish employees today to 700 next year. And the best place to get good engineers and others is Google, where many have already vested on their stock options and are looking for the next big hit.
Facebook has already claimed Youtube CFO Gideon Yu, eCommerce Product lead Benjamin Ling and GDrive developer Justin Rosenstein.
But Ex-Googler’s inside Facebook are saying that the problem goes further than a few high profile exits caused by vesting stock. Facebook just seems a hell of a lot “sexier” than Google (see Rosenstein’s exit email). A steady stream of Google employees are making the switch to Facebook, and competition for top college grads is fierce as well.
Senior VPs at Google have dubbed it “the Facebook problem” according to a number of sources. At least ten “top performers” have made the switch over the last two months. Ex-Googler’s expect to continue seeing at least two to four more leave for Facebook each month. That doesn’t sound like much, but Facebook is targeting the cream of the crop. The best Googler’s are being actively recruited, and many are leaving.
Our sources are also saying that Google has been aggressively countering Facebook offers with offers of stock units (GSUs). The options weren’t enough for one Google employee, who says he was getting promoted quickly and hitting huge bonuses with high priced stock. But he says “it’s not just about the money. Entrepreneurs want to work at the hottest place on earth and right now that’s Facebook.
Facebook and money????”
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readmore »»WHAT IS AFFILIATE MARKETING?
Affiliate marketing is an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. This "pay-for-performance" model is in essence the modern version of the "finders'-fee" model, where individuals who introduce new clients to a business are compensated. The difference in the case of affiliate marketing is that advertisers only pay their publishers when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.
HOW IT WORKS
Advertisers in our network, the CJ Marketplace, populate their ad links in the interface, making them available for placement by publishers. Each link is assigned a commission, such as a fixed amount per lead or a percentage of a resulting sale on the advertiser's Web site. Publishers looking to monetize their traffic apply to join an advertiser's program. Upon acceptance, the publishers select and place the advertiser's links on their Web sites, in their email campaigns or as part of search listings.
When a consumer clicks on a publisher's link, a cookie is set on the visitor's browser that identifies the advertiser, the publisher, and the specific link and payment rates. When the visitor makes an actual purchase online or fills out a form, that transaction is tracked and recorded by Commission Junction. Upon recording the transaction, Commission Junction handles all of the collection and processing required to ensure fair and timely commission payment for the publisher, and all of the administration and verification necessary to ensure quality sales and leads for the advertiser.
